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Dynamic pricing for tour operators

Tour pricing set by the demand on each departure.

An empty seat on this morning's tour can't be sold this afternoon. Streamline learns how bookings build for every departure, session and product, and recommends the price that suits the demand in front of it.

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Built for tours, activities and experiences. Products, schedules and ticket types stay as you run them. Streamline prices inside them.

Every departure on its own demand

A sunrise tour and an afternoon tour on the same day get separate recommendations, even when they share a vessel, vehicle or guide.

Booking patterns, learned

Tour bookings often arrive close to departure. Streamline learns how bookings build for each product across weekends, school holidays and the season.

Every product in one view

See demand and pricing across your whole product range in one place, from a single tour to a network of operations.

Guardrails you set

Price floors, ceilings and approval rules per product and passenger type. Promotions can run as a discount off the recommended price.

How it works

How dynamic pricing works for tours and activities

From variable pricing to dynamic pricing

Many operators start with variable pricing: a peak rate, a shoulder rate and an off-peak rate set at the start of the season. It is a good start, but it can't respond when a quiet day picks up or a busy one stalls.

Dynamic pricing keeps adjusting as bookings arrive. Streamline learns how your prices shape demand for each product, then recommends a price for each departure across your whole booking horizon.

What moves demand for an experience

Booking lead time, the day of the week, school holidays and the season all shape how a departure fills. Streamline separates the effect of your price from those patterns, so it can tell when a change in price is what moved a booking.

If a departure is booking ahead of its usual pace, the recommended price rises; if it falls behind, the price comes down to fill it.

How it fits your booking system

Streamline sits alongside the booking system you already use. Approved prices are pushed back into it, or pulled through the API, and you choose how much is automated, from every price going live on its own to every change waiting for sign-off.

Integrations

Plugs into the systems you already run on.

Connectors for the booking and operations platforms operators run on. Streamline connects to anything with an API.

Tourism Operations

CustomLinc

Enterprise reservation and operations platform for high-volume tourism, attractions, and transport operators.

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Don't see your system?

If it has an API, Streamline can connect to it, and we never charge for an integration.

Questions tour operators ask

What is dynamic pricing for tour operators?

It means setting the price of each departure or session according to expected demand, rather than one rate for the season. Streamline forecasts demand for each departure and recommends the price, which can go live automatically or wait for your sign-off.

What is the difference between variable and dynamic pricing?

Variable pricing uses fixed rates for peak, shoulder and off-peak periods, set in advance. Dynamic pricing keeps adjusting as bookings arrive and conditions change. Streamline recommends prices dynamically, inside the floors and ceilings you set.

Can different departures of the same tour have different prices?

Yes. Each departure, session and product gets its own recommendation, even when they share a vessel, vehicle or guide.

Our booking system already has pricing rules. Why add Streamline?

Booking-system rules apply the logic you give them. Streamline learns how price affects demand for each product from your own booking history, recommends the price, and refreshes its recommendations as new booking data arrives.

Do we need years of booking history to start?

Booking history helps, and Streamline learns from whatever you have. If there is little to train on, it can start from what we know about your operation and learn as bookings come in.

Price every departure for the demand it has.

Tell us about your products and we'll show you Streamline on your own schedule.

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