Ticket pricing that keeps pace with demand.
A seat that is empty when the curtain rises is gone for good. Streamline learns how demand builds for each show and seat area, then recommends prices across the whole on-sale period.
Talk to a specialistBuilt for events, venues and promoters. Shows, seat maps and ticket types stay as you run them. Streamline prices inside them.
Every show and seat area
Each performance, seat area and ticket type gets its own recommendation.
The whole on-sale period
Recommendations follow how sales build from announcement to the day itself.
Fair to your audience
Floors, ceilings and approval rules keep pricing within limits your audience will accept.
Automated or reviewed, your choice
Let prices publish on their own, or approve, adjust and reject each one, and see the effect of every change.
How dynamic pricing works for events
What gets priced
Streamline recommends prices for each show, seat area and ticket type, inside the seat map and ticket structure you already sell.
What moves ticket demand
How far out the show is, the day and time, and the season all shape how tickets sell. Streamline learns these patterns from your sales history and isolates the effect of price from them.
When a show is selling ahead of its usual pace, the recommended price rises; when it falls behind, the price comes down.
Pricing your audience will accept
Dynamic ticket pricing has drawn criticism when prices move without limits or explanation. You set the limits: floors, ceilings, which changes need sign-off, and how much prices can move. Prices can come down when demand is soft as well as go up when it is strong.
Questions event organisers ask
What is dynamic ticket pricing?
It is setting ticket prices by show, seat area and time according to expected demand, rather than one price for the whole on-sale period. Streamline forecasts demand and recommends prices, which can go live automatically or wait for your sign-off.
Will prices only go up?
No. Streamline recommends lower prices when demand is soft as well as higher ones when it is strong, always within the floors and ceilings you set.
How do we keep pricing fair to our audience?
You set the limits on every ticket type, choose which changes need approval, and can override any recommendation. Nothing goes live outside the rules you set.
Does Streamline replace our ticketing platform?
No. Your ticketing platform stays the source of truth for inventory, distribution and customer records. Streamline sends it approved prices, or you can pull them through the API.
Can we use it for a single venue or a whole season?
Both. Streamline works from a single venue to a network, with one view of pricing and demand across every show.
Price every show for the audience it draws.
Tell us about your events and we'll show you Streamline on your own calendar.
